The French Paper Company hits just keep on coming. Posters, swatch books, and a myriad of promotional pieces. Part 1 of the promos come in book or booklet form. To describe each and every one would be too tall of a task... and it's ironic the amount of work went into these projects, whereas I'm not willing to spend several hours to describe them. In any case, just seeing the range of design and production that has gone into this work should convey something of the enormity of what it takes to really build a brand. It's often talked about and aspired to, but rarely is brand building achieved like the Charles Spencer Anderson Design Co. has done so here.
One other note: when faced with problematic clients, design teams can justify sub-par work by stating "Even the good guys have to do crappy work some time". After sifting through these samples it's gratifying, and an inspiration to know that high standards can be applied to every job, and not just as a situational occurrence.