Unless you are a professional in the hospitality business, you probably don't recognize the name Horst Schulze. Think maverick combined with titan and you're getting warm. The design of his logo and business cards was meant to reflect the legendary hotelier: simple, sophisticated, classy. Thanks to Ann Arbor's Foresight Group for the foil stamped cards.
Be on the lookout for a navy blue trailer being pulled by a silver pickup truck. If it has the above-pictured logo on the back and driver's side, please note there's a badass piano mounted to a bicycle apparatus within. Your best bet would be to follow this rig until it stops and then gawk with wonder as the world's only piano bike, Mr. B's Joybox Express, emerges and hits the pavement. Blues and boogie boogie piano, the likes of which don't get out much any more, will ensue.
Pilates instructor Carol LeMaitre has been operating her studio in San Francisco for over twenty years. We were asked to develop a new logo that would combine elegance and strength and help usher in the next twenty years of her expert guidance in the art of physical fitness through controlled movements.
Syntheslide is a company providing diagnostic-worthy, low-cost digital pathology. Got it? They've made it so medical technicians can capture images from microscopes using a smartphone. This innovation allows the medical industry to sidestep an incredibly expensive scanning operation and it has the potential to radically reduce the expense of reaching a diagnosis. Wow. We were asked to design their logo and phone app icon. We threw in the tagline for free. Our contribution to the advancement of medical science.
Logo design for Competitive Edge Fitness in Traverse City, Michigan. Personal trainers Ayla DeTroyer and Norman LeFlore wanted a simple and bold mark that would distinguish them from their competition. Their business offers a wide range of fitness training, from junior athlete sports camps to personal and outdoor training. Instead of depicting a range of physical activities we relied on strong and balanced typography and shield graphics that can overlay imagery and stand out on apparel.