The variety of applications of street-level typography is on full display in Glasgow and Edinburgh. Informational, decorative and sometimes undecipherable, the illusion of permanence makes one yearn to design for public spaces, perhaps a manhole cover, ensuring immortality for toiling in the field of graphic design,.
Logo design for Competitive Edge Fitness in Traverse City, Michigan. Personal trainers Ayla DeTroyer and Norman LeFlore wanted a simple and bold mark that would distinguish them from their competition. Their business offers a wide range of fitness training, from junior athlete sports camps to personal and outdoor training. Instead of depicting a range of physical activities we relied on strong and balanced typography and shield graphics that can overlay imagery and stand out on apparel.